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Podfire
Podfire Original

Your show, made with you. Then put in lights.

A Podfire Original is a partnership. We plan your show, build it, record it, edit it, publish it and promote it, for as long as it runs. And it takes pride of place in the Podfire app, beside the biggest podcasts in the world.

Built From Scratch with Danny Lakey, featured as a Podfire Original in the app's heroYour show here

Podfire Originals

An illustration of the Podfire app's Home screen. Originals take the hero and their own shelf.

Every Original includes

Everything a show needs. Nothing for you to manage.

You bring what you know. We bring the plan, the studio, the editing and the know-how to get it heard.

Built around your goals:

  • Education
  • Thought leadership
  • Authority in your field
  • Brand personality
  • Community
  • Awareness and growth
  • Planning sessions from the first call onwards
  • Show build: concept, name, artwork, music, trailer and setup
  • Recording in our Burleigh Heads studio, run by us
  • Video edit and audio master for every episode
  • 4 captioned reels per episode
  • YouTube thumbnail and title
  • Show notes and a short SEO article
  • Publishing to Spotify, Apple Podcasts, YouTube and more
  • A named producer and a monthly one-page report

Three ways to partner

You choose how much you share.

Keep every right and pay full price, or share the show's promotion, or its success, and pay less.

Own it

Your show, your rights, our team.

$1,150an episode

plus $1,950 show build, once

You own the show completely. We take a “Produced by Podfire” credit.

  • App feature if you want it
  • Growth management at the member rate

A season of at least 6 episodes

Talk to us

Our recommendation

Feature it

A Podfire Original, promoted across our network.

$990an episode

plus $1,650 show build, once

You own the show. It carries “A Podfire Original” branding, and we can use clips in our own marketing and run short promos for other Originals.

  • Featured in the Podfire app
  • Cross-promoted on our other shows
  • Growth management at the member rate

A season of at least 6 episodes

Talk to us

Partner on it

We share the risk, and the upside.

$850an episode

plus $990 show build, once

A partnership agreement. We sell sponsorships and share 35% of the show’s revenue.

  • Everything in Feature it
  • We find and sell sponsors
  • Growth management included, ad spend extra

12 months, at least 2 episodes a month. By application

Apply to partner

All prices are in Australian dollars and exclude GST. Prices are for video episodes up to 60 minutes; audio only is $400 less an episode. Recording on location is quoted, from $350 on the Gold Coast.

The show build

Everything ready before episode one.

A one-off build, so your show launches looking and sounding like it's been running for years.

  1. 01

    Show plan

    Format, episode length and frequency, the audience, your goals and how we measure them, and your first 6-10 episode topics.

  2. 02

    Name and description

    Names checked against existing shows, and a description written to be found on Apple, Spotify and YouTube.

  3. 03

    Artwork

    Square cover art, a YouTube channel banner, a thumbnail template and a reel caption style, so every episode looks like it belongs.

  4. 04

    Sound

    Intro and outro music from a licensed library, cut to fit your show.

  5. 05

    Trailer

    A 60-90 second trailer, scripted, recorded and edited, so you launch with something to share.

  6. 06

    Studio look

    Your branding in the studio, with the camera framing set and saved so every episode matches.

  7. 07

    Host coaching

    A session on presence, pacing and interviewing, so you sound like yourself on a good day.

  8. 08

    Distribution setup

    Hosting, listings on Apple Podcasts, Spotify and Amazon Music, and your YouTube channel.

How a partnership runs

  1. 01

    Plan

    A free strategy meeting, then planning sessions to shape the show and set its goals.

  2. 02

    Build

    Name, artwork, music, trailer and studio look, ready in a few weeks.

  3. 03

    Record and edit

    Batch two or three episodes per session. We edit video, audio and reels.

  4. 04

    Publish and grow

    Every app, YouTube and the Podfire app, with a report each month.

Podfire Originals on air

See every show →
  • SHOW UP | Pump Academy Podcast
  • Elevate Fit Podcast by Airlocker
  • Built From Scratch Podcast With Danny Lakey
  • The Buddy & Shane Show
  • The Dumb AF Podcast
  • Tappa's Green Room Podcast
  • The Unfunded Triathlon Podcast
  • Mateship Matters: The Seriously Funny Wellbeing Podcast
  • David Campese: Unapologetic, Uncut & Uncensored
  • Yarns with Linda and Preston
  • Share The Luv - The Fight to Speak my Truth
  • Unbreakable Tradie
  • Ausbizlinks Biz Talks
  • The Global Glamping Podcast
  • Business Finance Mastery
  • Sports Corner
  • Off the Cuff with Kel - Conversations from the Frontline
  • My Business Podcast
  • Two Cripples, One Pair of Legs
  • Card Chaos
  • Neuronirvana Podcast
  • The Two Percent Podcast
  • Not Just a Pretty Face
  • QLD Corridor Footy
  • Storytime
  • The Third Beer Podcast
  • Behind the Games Podcast
  • The Crazy Ones
  • The Travelling Wellness Show
  • Tales Of Sales
  • Awesome Humans

What our clients say

The team at Podfire made podcasting really easy. The feedback we received from our listeners was incredible.
Rob & Brendan · QLD Corridor Footy
The team are truly committed to creating quality podcasts and content.
Liam · The Two Percent Podcast

Questions people ask

Who owns the show?

With Own it and Feature it, you do, completely. With Partner on it, ownership is shared under a written agreement that also covers what happens if the partnership ends.

What does "in lights" mean, exactly?

Podfire Originals are featured on the Podfire app's Home screen and have their own shelf, alongside every podcast in the major directories. Your show is also on Spotify, Apple Podcasts and YouTube as normal.

How does the revenue share work?

With Partner on it, we actively sell sponsorships for your show. Podfire receives 35% of the show's net revenue: sponsorships, ad reads, YouTube income and paid feeds. Never a share of your business's own sales.

Who can apply to partner?

Shows with an audience beyond the host's own customers, such as sport, lifestyle, personality or local community shows. We'll be honest in the strategy meeting about whether yours fits.

How much of my time does it take?

A planning session or two up front, then a recording session every two or three episodes. We handle everything else.

What's the minimum commitment?

A season of six episodes for Own it and Feature it. Twelve months for Partner on it.

Start your Original.

Thirty minutes, free. We'll work out what your show should do for your business and which tier suits.